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Professional Mobile Auto & Boat Detailing You Can Trust
At Lake Side Detailing, we do more than clean—we care for your investment with precision, passion, and unmatched convenience. Whether you’re driving along scenic routes or cruising the lake, our mission is to keep your vehicle or watercraft in pristine condition, wherever you are.
Founded in 2021, Lake Side Detailing was born out of a need for premium, mobile detailing in the Lake Geneva region. Our founder noticed a gap in the market: dealerships lacked reliable detailing partners, and boat owners struggled with services that didn’t reach piers or offer real protection. What started with a few door-to-door visits has quickly grown into one of the region’s most respected detailing companies—serving clients across Wisconsin, Illinois, and even into Minnesota.
Meet the Team
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Ryan Tarantino, Founder & CEO
Ryan Tarantino is the founder of Lake Side Detailing and a double major in Real Estate and Finance at the University of Wisconsin School of Business. Inspired by his passion for cars, his attention to detail, and his deep love for Lake Geneva, Ryan started the company to deliver high-end mobile detailing with a personal touch. Lake Side Detailing reflects his commitment to quality, professionalism, and giving back to the community that’s shaped him.
Charlie Willsey, Co-Founder &
President of Sales
Charlie brings proven sales expertise from previously leading a high-growth sales team for a nationwide direct-to-consumer sales company in Portland, Oregon. Charlie has personally closed over +1000 accounts during his career. In his role, he is responsible for expanding the sales pipeline and driving organic growth for the company. A Wisconsin native and senior at the University of Wisconsin–Madison studying Real Estate, Charlie has a passion for helping people and enjoys building strong relationships with clients.
Nick Tarantino, Co-Founder & COO
Nick Tarantino is a co-founder of Lake Side Detailing and a pre-law major at the University of Wisconsin, currently interning at Gardiner Law. With a strong interest in law, compliance, and operational strategy, Nick partnered with his brother Ryan to help build a company rooted in professionalism, structure, and customer trust. His background in legal systems and business operations brings a unique edge to Lake Side, ensuring everything runs smoothly — from the fine print to the final polish.
Teddy Sturiale, Co-Founder & COO
Teddy Sturiale is a co-founder of Lake Side Detailing, studying Data Science and Economics at the University of Wisconsin. Teddy leads the technical side of the business, building the systems and tools that keep operations running smoothly and efficiently. A natural leader, he's crucial to Lake Side Detailing's behind-the-scenes performance — bringing structure, precision, and forward-thinking problem-solving to everything he touches.